Digital service
Project Information
Digital service
Artinsive Interiors is a fully integrated design and construction practice offering Structural, Interior Design, Value Engineering, Fit-out, and Project Management services. The company has a strong portfolio of prestigious construction projects but lacks the digital footprint to showcase its expertise to a wider audience.
Challenges
Despite its industry expertise, Artinsive Interiors faced significant challenges in establishing its digital presence:
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No Existing Social Media Handles: The absence of social media profiles limited online visibility.
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Lack of Digital Strategy: There was no cohesive strategy to boost their online presence.
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Low Reach and Engagement: The brand struggled to attract and engage its target audience.
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Poor Brand Visibility: Minimal online recognition made it challenging to compete in the digital-first marketplace.
Solution
To address these challenges, a comprehensive digital strategy was developed and implemented, focusing on the following:
- Social Media Profile Optimization:
- Created and optimized profiles on Facebook and Instagram, ensuring they reflected the brand’s vision and expertise.
- Added compelling descriptions, contact details, and high-quality visuals.
- YouTube Channel Optimization:
- Improved the channel layout with a professional banner, organized playlists, and targeted video descriptions.
- Ensured alignment with the brand’s aesthetic and messaging.
- Creative Content Development:
- Designed eye-catching and professional creatives for social media posts to highlight Artinsive’s projects and services.
- Published well-crafted reels with strong calls to action, focusing on showcasing their design process, completed projects, and client testimonials.
- Keywords and Hashtags Research:
- Conducted extensive research on industry-specific and project-specific keywords.
- Integrated these keywords into social media posts, video descriptions, and hashtags to improve discoverability.
- Strategic Posting:
- Developed a content calendar to ensure consistent and timely posting across all platforms.
Key Outcomes
The implementation of the digital strategy delivered remarkable results within a short span:
- Increased Brand Awareness:
- Brand awareness grew by 6x within just 1-2 months.
- Boosted Brand Reach:
- Facebook reach increased by 1700%, while Instagram reach grew by 259.4% in just one month.
- Enhanced Engagement:
- Profile visits surged by 420.5% on Facebook and 282.5% on Instagram within the first month.
- Improved Digital Visibility:
- The engaging content and optimized profiles established Artinsive Interiors as a recognizable name in the industry.
Conclusion
By strategically optimizing their social media and YouTube presence, Artinsive Interiors successfully transformed its digital footprint. The significant improvement in reach, profile visits, and engagement highlighted the importance of a well-executed digital strategy in building brand visibility.
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