Digital Marketing
Project Information
Digital Marketing
Aparna Dwivedi, an MBA graduate turned reputed astrologer, specializes in providing karmic remedies through astrology, palmistry, and tarot card reading. With a vision to expand her reach and attract quality leads for her astrology consultations, Aparna leveraged digital platforms to share her expertise. However, despite her knowledge and skills, she faced significant challenges in maintaining an impactful digital presence.
Challenges
Aparna’s digital growth was hindered by:
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Lack of Quality Videos: The absence of visually appealing and engaging content impacted audience retention.
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Inconsistent Posting: Irregular updates disrupted audience engagement and reduced visibility on social platforms.
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Decreasing Channel Views and Watch Time: Her video performance metrics, including views and watch time, were on a downward trend.
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Subscriber Attrition: The channel failed to attract new subscribers, while existing subscribers were leaving.
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Poor Lead Generation: Despite her expertise, Aparna struggled to generate quality leads for astrology consultations.
Solution
To address these issues, a strategic approach was designed to revitalize her digital presence:
1. Extensive Keyword and Hashtag Research:
2.High-Resolution Thumbnails:
3.Search Engine Optimization (SEO):
4.Trending Topic Research:
5.High-Quality Reels with Call-to-Action:
Key Outcomes
The strategic implementation of these solutions led to exceptional growth in Aparna’s digital presence:
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•Watch Time Increased by 15x in One Month: Enhanced video quality and consistency captured audience attention, leading to significant improvements in watch time.
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•Views Increased by 2.1k Times in 28 Days: The optimized content and SEO strategies drastically boosted video views.
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Subscriber Growth of 340% in One Month: Engaging content and improved discoverability attracted a large number of new subscribers.
Conclusion
By addressing her digital marketing challenges with a tailored strategy, Aparna Dwivedi transformed her online presence, significantly boosting her metrics and achieving her goals.
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