Get a Free Quote
Get a Free Quote

Social Media Marketing

Kidzee - Logo

Project Information

Kidzee Preschool
Kolkata, India
Digital Service
Two Months

Challenges

Kidzee Preschool, a leading preschool chain in India and Nepal, is part of Zee Learn Ltd. With over two decades of experience, Kidzee has nurtured more than 1.5 million children across 2000+ centres in 750+ cities. Known for its innovative curriculum and nurturing environment, Kidzee sought to enhance its online presence to boost student enrolment at its Danesh Sheikh Lane centre.

Services Provided

To address these challenges, we implemented the following strategies:

1.Social Media Marketing:

o Created and optimized social media profiles for Facebook and Instagram.
o Designed and executed location-specific campaigns to engage with the target audience.

2.Social Branding:

o Developed a consistent and appealing brand identity to build trust and awareness among local parents.
o Created engaging and informative content to highlight the center’s strengths.

Solutions Implemented

To address these challenges, we implemented a strategic approach encompassing:

1. Aggressive Profile Creation & Optimization:

Social media accounts were established for Facebook and Instagram, ensuring high-quality visuals, detailed descriptions, and optimized profiles to resonate with the target audience.

2. Facebook & Instagram Campaigns:

o Ran awareness campaigns highlighting Kidzee’s legacy and unique offerings.
o Used strategic targeting to focus on parents within the locality.

3. Engagement Campaigns:

o Encouraged participation through polls, quizzes, and event updates.
o Showcased student activities, teaching methods, and success stories to build emotional connections.

4. Keyword Research:

o Performed in-depth keyword analysis with a focus on location-specific terms to boost searchability and relevance.
o Integrated these keywords into campaign content and posts for maximum impact.

Key Outcomes

  1. Exponential Increase in Brand Awareness:
    • Achieved a 4x increase in brand visibility within 2-3 months.
  2. Enhanced Brand Reach:
    • Facebook reach grew by 478.2% and Instagram reach by 512% within just one month.
  3. Improved Profile Engagement:
    • Facebook profile visits surged by 256%, while Instagram visits increased by 313% in the same period.

Conclusion

By creating a robust digital marketing strategy, Kidzee – Danesh Sheikh Lane successfully transitioned into the digital space, achieving significant growth in online visibility and engagement. These efforts not only increased awareness but also laid a strong foundation for future enrollment growth, solidifying Kidzee’s reputation as a trusted educational institution in the local community.

Ready to enhance your digital presence and achieve similar results? Let’s connect today!

Prev
Next
Drag
Map